Global Fashion Giant Boohoo Ditches Wool After Vegan Exposé

By

1 Minutes Read

Boohoo is the first major retailer to ditch wool (Photo: Adobe. Do not use without permission) - Media Credit:

Global fashion giant Boohoo has pledged to ditch wool following undercover investigations of the industry by vegan charity PETA.

The Manchester-based fashion retailer, which includes the brands boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal – told PETA ‘as of AW19/20, we will not knowingly source any wool products’.

Wool exposé

PETA has released 11 exposés of 99 sheep-shearing facilities on four continents, including in the UK since 2014, and says systemic abuse was found in every single one.

“The most recent exposés – recorded on sheep farms in Australia, the world’s largest exporter of wool – reveal that workers beat petrified sheep, mutilated them, and slit the throats of fully conscious animals,” says PETA. “One sheep kicked for nearly a minute after the manager began cutting her throat, and he said that some kick for a ‘bloody couple of minutes’.”

Compassionate fashion decision

“PETA is toasting boohoo group’s compassionate, business-savvy decision to scrap wool,” PETA Director of Corporate Projects, Yvonne Taylor, said in a statement sent to Plant Based News.

“Kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor, and we’re urging other retailers to follow boohoo’s forward-thinking example.”

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

buttons/scroll-to-top/scroll-to-top-small-active