Global Dairy Bosses: ‘Vegan Activists Are A Threat To Our Existence’

By

1 Minutes Read

Dairy UK boss Paul Vernon sees veganism as a threat to dairy - Media Credit:

World dairy leaders admitted the dairy sector is ‘facing an existential threat’ from vegan campaigning at a recent industry summit.

Coming together at the event in Belfast, dairy bosses from the UK, China, Japan, and Australia voiced concerns over the ‘myths and scare stories’ that are being presented about dairy by vegans.

Calling it a ‘superfood’, chairman of Dairy UK Paul Vernon stressed that the industry needs to ensure that the message about the ‘nutritious’ product is ‘heard loud and clear by consumers who are under a constant barrage of misleading and ill-informed messages about dairy’.

Fighting back

Vernon, who is also the chief executive of Gambia Cheese, said that the dairy sector has ‘changed massively’ over the past 30 years.

Tomas Pietrangeli, managing director of Arla UK, added: “The myths and scare stories that are being presented about dairy does give the industry a potential crisis and in the UK and Europe we could be facing an existential threat from anti-dairy campaigning.”

Alternatives like coconut milk mean less people are drinking cow’s milk
Alternatives like coconut milk mean less people are drinking cow’s milk

Myths

He went on to say that dairy businesses should focus on young women. 

“Changing the visual image of milk and focusing on young women is essential in establishing the message that one of the greatest sources of foods is still relevant and part of modern day life,” according to Pietrangeli.

“It’s time to get behind the goodness and time to debunk the anti-dairy myths and unsubstantiated claims.”

READ MORE:

Soup Giant Campbell’s: We Want To Bring More Plant Based Foods To Consumers

Award Winning UK Restaurant Re-Brands To Serve Only Meatless Dishes

WORLD VEGAN DAY 2017: 4 Exciting Options To Watch Out For In London

Join The Plant Based Newsletter and we will plant a tree! 🌳

We plant a tree for every signup. You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more!

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

buttons/scroll-to-top/scroll-to-top-small-active