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Whisky giant The Glenlivet has launched a range of ‘glassless cocktails’ – packaged in a seaweed-extract casing.
Seaweed, which is one of nature’s most renewable resources, is also biodegradable, tasteless, and edible in this capsule format.
The 23ml capsules come in three flavors – Citrus, Wood, and Spice. They are designed to be put into the mouth whole and swallowed – with the brand saying they provide the ‘perfect flavor-explosion’ experience.
The Glenlivet is the first spirits brand in the world to team up with capsule designers Notpla, a sustainable packaging start-up, to create the ‘Capsule Collection’ range.
According to the company, the seaweed used grows at a speed of around 1m per day and actively contributes to de-acidifying the oceans.
If discarded, the capsules biodegrade in four-six weeks, faster than fruit peel, meaning no waste at all.
“When The Glenlivet approached us to create single malt whisky cocktails we knew it was going to be an exciting partnership,” Rodrigo Garcia Gonzalez, Co-Founder and Co-CEO of Notpla said in a statement.
“At Notpla we want to create original solutions for how to serve and consume drinks, and The Glenlivet is a brand that is looking to do just the same.”
Miriam Eceolaza, director of The Glenlivet, added: “As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed.
“The Glenlivet Capsule Collection does exactly that, and we’re excited to see how people react when they try our glassless cocktails. Our founder, George Smith, always went against the grain, bucking tradition and doing things differently. The Glenlivet Capsule Collection continues his pioneering spirit today.”
The Glenlivet Capsule Collection will launch at Tay?r + Elementary in east London. It will also be served throughout London Cocktail Week (October 4-13).