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Global confectionery giant Mars is expanding its dairy-free offering with the launch of two new vegan chocolate Galaxy bars, according to leading food outlet The Grocer.
Galaxy Vegan bars first hit shelves in December 2019, with three flavors on offer; smooth orange, caramel and sea salt and caramelized hazelnut.
Now two new options will join the line-up. From September 21, Galaxy Vegan Smooth Mint and Galaxy Vegan Crumble Cookie will launch in Asda stores across the U.K, costing £3 each.
Galaxy vegan
The dairy in the chocolate has been replaced by hazelnut paste and rice syrup. The packaging warns the bars ‘may contain milk’, as they are made in a factory which also handles milk, meaning there is a cross-contamination risk those with allergies should be aware of.
The bars are wrapped in recyclable foil, and housed in a cardboard sleeve, which is recyclable.
Speaking about the new launches, Mars chocolate drinks & treats GM Michelle Frost said the eye-catching packaging could ‘attract new consumers to the category’ – adding that the brand is ‘delighted to extend our range to offer more consumers more choice’.
