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Global Brands Group has banned fur – leading animal rights charity PETA to describe the future of fashion as vegan.

The Hong Kong–based group will no longer use the controversial fabric in its own luxury brand Aquatalia or any of the brands it licenses, inlcuding Calvin Klein and AllSaints.

The group previously banned angora wool and ostrich skin and feathers.

‘The future of fashion is vegan’

“PETA applauds Global Brands Group for its compassionate and business-savvy decision to ban fur, which shows that the future of fashion is vegan,” PETA Director, Elisa Allen, said in a statement sent to Plant Based News.

“PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs.”

Global Brands Group joins hundreds of top fashionistas – including Burberry, Gucci, Versace, and Michael Kors – in banning fur. 

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.