The future is dairy-free, according to the founder of the hugely successful World Plant Milk Day (WPMD) which encourages people to move away from dairy towards plant-based alternatives.
The initiative, which was first launched in 2017 by Plant Based News co-founder Robbie Lockie, has reached millions of people around the world and played a role in accelerating the transition away from dairy milk.
Its fourth outing on August 22, 2020 – a joint effort between Plant Based News and health advocacy organization Switch4Good – again calls on people to sign a 7-day dairy-free pledge, saying the benefits include increased energy, less bloating, improved digestion, and clearer skin among others.
Dairy-free Olympic success
Founder of Switch4Good, Olympic silver medalist cyclist Dotsie Bausch said: “Ditching dairy helped me step onto the Olympic podium at 39, the oldest competitor ever in my discipline of cycling.
“Have fun on your journey and discover all of the glorious plant milks, plant-based cheeses, yogurts, ice cream and even butter that are widely available! Good luck. We are here for you if you need any help along the way.”
‘More important than ever’
WPMD founder Robbie Lockie added: “In recent years millions of people around the world have become more aware of how dairy production is harmful to animals, the environment, and human health. The current pandemic has shed a further spotlight on the role of animal agriculture in the genesis of new diseases.
“For these reasons and more, we call on everyone to try switching to delicious dairy-free alternatives for seven days. If you sign up for our challenge, we will send you a daily newsletter with recipes, tips, and hacks to make the switch.
“It’s never been easier, tastier, or more important to start moving away from animal products towards the abundance of plant foods. So why not join us and give it a go – the future is dairy-free.”
You can find out more about World Plant Milk Day – including how to sign-up for the 7-day dairy-free challenge – here