Global automaker Ford Motor Company has won an award for its new vegan SUV.
The Mustang Mach-E, which is also all-electric, won this year’s ‘eCow-Friendly Award’ from animal-rights charity PETA due to its faux-leather interior.
“Ford’s sleek Mustang Mach-E is a gift for the environmentally-conscious consumer and for the gentle cows who will be spared a violent death and won’t be robbed of the skin they’re in,” said PETA President Ingrid Newkirk.
“PETA thanks Ford for ‘going further’ by launching this animal- and eco-friendly vehicle.”
‘An animal-free prouct’
The charity also linked the production of leather to recent fires – which saw the Amazon burn at record pace.
Color and Materials Designer at Ford, Brittany Moss, said: “We wanted it to be an animal-free product,” adding that a vegan interior was based on the type of customer the brand aims to attract.
Earlier this year, PETA also awarded Volvo a Compassionate Business Award for its first fully electric mass-production vehicle with a vegan interior – the Polestar 2.
PETA said it ‘takes an average of three cows’ hides to cover the interior of one standard car’, adding that 130 chemicals are used in the tanning process, which is extremely environmentally destructive.
The Mustang Mach-E hits showrooms in 2020