Reading Time: < 1 minute The sneakers will debut in December 2020 (Photo: Supplied)
Reading Time: < 1 minute

Mercer Amsterdam is to launch vegan leather sneakers made from Italian wine waste as part of its upcoming Spring Summer ’21 collection.

Dubbed the ‘W3RD Wine Pack’ – the sneaker range also features mesh made from recycled PET bottles and an algae-based EVA sole

Vegea

The company has collaborated with Vegea – who recently partnered with Swiss fashion giant H&M to launch a range of handbags and shoes.

Vegea creates a ‘soft’ and recyclable vegan leather using the skins, stalks, and seeds of grapes left over from the winemaking process.

‘A game-changer’

In a statement sent to Plant Based News, Founder of the fashion brand Pim Mercer said: “For me, it is important for us to try and change the high-end sneaker industry- it doesn’t need to be all-leather all the time.

“The best experience for me is when someone says ‘I love this sneaker’ without knowing the backstory. This goes to show that sustainable, vegan, and plant-based footwear can be as nice and luxurious as real leather – and that is a game-changer in a mostly all-leather and plastic industry.”

The sneakers will debut in December 2020 – with an estimated retail price of €250 ($290).

You can find out more about Mercer Amsterdam here

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.