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Australian plant-based meat giant NEXT! has unveiled expansion plans for its self-proclaimed ‘tastiest and most realistic’ vegan bacon style strips.

The brand claims its plant-based bacon is a ‘world’s first’ and free from cholesterol.

‘It crackles like real bacon’

Biren Doshi, founder of NEXT! claimed it is imperative that meat-free bacon be as juicy and tasty as the real thing.

In a statement to Plant Based News, he said: “We have worked really hard to ensure NEXT! Bacon is as juicy and realistic as possible.

“There is none of the dryness associated with some plant-based bacon.

“It also crackles like real bacon in the pan – that sound, along with the mouth-watering aroma of bacon are two of the greatest pleasures when cooking and eating bacon.

“It was crucial that we got those details right.”

Moreover, Doshi claimed the bacon is quicker to cook than the real thing – requiring just three to five minutes of cooking and a splash of oil.

Vegan bacon

NEXT! bacon products are now available in Countdown stores across New Zealand.

This comes as other plant-based bacon alternatives have increased in popularity.

Last month, meat alternative brand THIS announced it had sold 4.5 million portions of its vegan bacon in 2020.

In addition, THIS also announced the launch of its products in hundreds of Asda stores in the UK.

Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.