Wicked Kitchen, the plant-based food range that debuted in Tesco and soon soared to success in the UK, is now coming to the US.
The vegan brand is debuting in 2,500 stores following staggering sales figures of over 300 percent.
Co-founders and brother duo Derek and Chad Sarno are globally renowned chefs. Now, they’re taking their award-winning brand across the pond. This is since securing a £14 million investment in a series A funding round.
The range is landing in Sprouts, and will ‘relatively soon’ increase to 2,500 other stores.
‘We want to be a plant-based destination for a handful of retailers. Not trying to hit every single person because we can use the breadth of our innovation to see what works.
‘And then, select or curate a nice lineup for retailers to really, really go big with us’, the company claimed.
From Tesco to the US
The Sarno brothers teased the launch last year but kept exact details under wraps until now.
Last November, Derek told PBN they were ‘excited’ to bring their flavorful recipes to not only the US but Canada and other European countries too.
The expansion is being led by CEO Pete Speranza, who was instated in the role over 2020.
Speranza says he can picture ‘something similar’ to the brand’s success seen in the UK replicated in Europe, Food Navigator reports.