Veganuary Branded 'Unstoppable' As 2021 Sees Record-Breaking Sign-Ups Nearing 600,000 'We are making an enormous difference for animals, the planet, and human health' - Media Credit: Adobe. Do not use without permission.

Veganuary Branded ‘Unstoppable’ As 2021 Sees Record-Breaking Sign-Ups Nearing 600,000

'We applaud everyone who took part and encourage them to continue eating vegan food as often as possible'

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2 Minutes Read

Veganuary has been described as ‘unstoppable’ as a recording-breaking 582,538 have signed up to the initiative this year. 

The campaign – which challenges participants to eat vegan during January – received a slew of endorsements from celebrities this year. These include comedian Ricky Gervais as well as Jane Goodall, Paul McCartney, John Bishop, and Sara Pascoe. 

Moreover, more than 100 additional celebs, politicians, NGOs, and businesses signed a jot letter. It calls on the public to ‘help fight climate change and prevent future pandemics by changing their diet’.

Veganuary 2021 ‘exceeded our expectations’

Toni Vernelli is Veganuary’s Head of Communications. In a statement sent to PBN, she said: “With the link between animal farming, the climate crisis and global pandemics making headlines nearly every day, we expected Veganuary 2021 to be the biggest yet. But, it exceeded all of our expectations. 

“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible… We’re grateful to all of the businesses embracing Veganuary, making it easier for more people to eat more plant-based food more often. 

“Together we are making an enormous difference for animals, the planet, and human health.”

‘A healthy positive change’

The 2021 participants come from 209 countries and territories around the world. 

Amongst them is MP Andrea Jenkins. She said: “Taking part certainly made me look at my cooking habits and this month I have prepared so much more from scratch.

“I’d say it has certainly been a healthy positive change to my busy lifestyle. I was glad to see some of my colleagues joined in too… I hope many more people try this lifestyle change

MP Henry Smith also added: “Veganuary has been enjoyable personally and I hope a much-needed help to animal welfare and tackling climate change.”

You can learn more about Veganuary here

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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Matt
Matt
1 year ago

Great news. Since 16% of people stick to vegan diets that’s at lease ninety-three thousand new permanent vegans. That’s a win, and see you again next year!

Robbie @ Plant Based News
Reply to  Matt

It is actually quite a lot more people that stay vegan Matt https://www.positive.news/environment/food/half-of-veganuary-participants-stay-vegan/

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