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Vegan spam from plant-based startup Omnifoods is set to launch across Europe next year.
The veggie luncheon meat debuted in Hong Kong back in May. It has helped the company’s retail grocery sales spike by a staggering 120 percent in the last year.
Vegan spam
Founder David Yeung told Vegconomist: “Everyone is constantly asking about the retail packs since its debut. They crave for this healthier option to create different tempting treats at home.
“Obviously, COVID-19 creates tons of uncertainty on many things. But, our entry into various countries in Europe will start to happen next year.
“We’ve just soft-launched OmniPork in Japan…. As for OmniPork Luncheon in certain countries in Europe, most likely starting in the U.K and Germany, that will happen in 2021.”
McDonald’s partnership
McDonald’s Hong Kong partnered with Omnifoods to launch a meat-free menu in more than 280 outlets.
The vegan spam is available in a number of veggie dishes across the region, including a toastie, ciabatta, breakfast platter, and more. They are not suitable for vegans as they contain ingredients such as cheese and egg.
In a statement sent to Plant Based News, Yeung, said: “We’re extremely excited to have OmniPork Luncheon available in this leading restaurant chain.
“With its extensive restaurant outlets in Hong Kong and Macau, we hope more customers can indulge without guilt and embrace a green lifestyle anywhere and anytime.”
