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Vegan meals are on average 40 percent cheaper than meat or fish-based meals, according to a new poll. 

Commissioned by Veganuary, the poll surveyed around 11,000 Brits and found a main meal (lunch/dinner) containing meat, fish, or poultry costs £1.77 per person on average. Whereas the average price of a plant-based main meal came out at just £1.06 per person.

The survey also says vegan households spend eight percent less per grocery trip on average (£16.47)in comparison to non-vegan households of a similar size (£17.91). 

Only 3.7 percent of all vegan household spend on food and drink goes on meat substitutes

Cooking times

The data also shows meat or fish-based lunches take approximately 18.9 minutes to prepare – whereas plant-based lunches are 37 percent quicker to make – with the average coming out at just 12 minutes. 

For dinner, meat or fish-based meals, on average, take 37.5 minutes – 32 percent slower than the average time of making plant-based dinners.

‘Outdated idea’

In an online statement, Veganuary’s Head of Communications Toni Vernelli said: “The Covid pandemic has sparked a huge increase in people interested in trying a plant-based diet – whether for their health or the health of our planet.

“But, it has also sadly caused [an] economic loss for many. This new study shows that people can protect their health, the planet, and their pocketbooks with a plant-based diet.

She added: “Those of us who’ve been eating vegan for years know that it’s great value, yet somehow the myth has persisted that veganism is expensive and out of reach for some people. 

“We now have the data to dispel this outdated idea once and for all. While some plant-based meat and dairy substitutes carry a premium, this study shows they are only a small part of a typical vegan diet and overall eating plants costs less.”

You can read the full survey here

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.