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Vegan spiced kebab meat is launching in Sainsbury’s stores across the U.K from today (October 12).

The plant-based meat, which is made by Swedish company Oumph!, is made from a soy base. It is suitable for use in classic kebab dishes, wraps, stir-frys, and on pizza topping among other dishes.

In addition, Oumph! Kebab Spiced has picked up a slew of prizes, including Best New Food Product of the Year – Food Matters Live, UK (2019) and Best Vegan Meat – PETA UK (2019).

‘Expand the variety’

In a statement sent to Plant Based News, Rosie Bambaji, plant-based buyer at Sainsbury’s, said: “We are excited to launch Oumph!’s Kebab Spiced at Sainsbury’s as we continue to expand our plant-based offering and increase the variety of products available to meet consumer demand.”

Laura Weadock, head of retail sales at Oumph! in the U.K, added: “We are delighted that Sainsbury’s is adding Oumph! to its frozen plant-based range and will be available to its customers from October 12.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.