Reading Time: 2 minutes The Vegan bacon turnover will launch in time for Veganuary
Reading Time: 2 minutes

A UK bakery chain has launched what it describes as the nation’s first vegan bacon turnover – and will be launching vegan bacon rolls to mark Veganuary.

In recent years, January has become the traditional time for major plant-based food launches, due to the success of Veganuary. The global initiative supports people as they try a vegan diet throughout January and beyond.

Now Coughlans Bakery, which has 26 outlets across sites in South London and Surrey, will be launching the meat-free products in its stores for takeaway. The turnover is also available for delivery on Deliveroo, Uber Eats, and Just.

The vegan bacon roll is served on a soft roll with tomato ketchup or brown sauce

THIS vegan bacon

The turnovers and rolls will contain plant-based bacon rashers from THIS – which Coughlans Bakery describes as ‘the UK’s most realistic plant-based rashers’.

Coughlans’ vegan bacon turnover also features vegan cheese and slow-roasted tomato wrapped in vegan puff pastry, and is priced at £2.75.

Its This Isn’t Bacon Roll features THIS Isn’t Bacon, in a hot white bread roll, served with tomato ketchup or brown sauce, priced at £2.65 – available in-store only.

Veganuary bacon

In a statement sent to Plant Based News, Sean Coughlan, founder of Coughlans Bakery, said: “With more people set to try Veganuary than ever before, we wanted to offer meat-free versions of popular meaty breakfast items to show how delicious and accessible they can be. 

“Bacon is something that meat-eaters can find hard to sacrifice, but THIS Isn’t Bacon rashers are so realistic, customers often can’t believe it is plant-based.”  

Veganuary’s best year

Veganuary is set to have its most successful outing so far in 2021, with more than 260,000 people having signed up by December 21 – double the number of people who had signed up by that date in 2019 (around 400,000 people eventually took part in 2020).

Veganuary – which was created by husband-and-wife team Matthew Glover and Jane Land sitting at their kitchen table – has become enormously successful since its first outing in 2014. While 1 million people have officially taken part, Kantar research suggests 10-times this number has unofficially participated.

Speaking about the importance of people trying a vegan diet, Toni Vernelli, Veganuary’s international head of communications, said: “2020 has brought much hardship and heartbreak, but it has also given us an opportunity to change and build a better future. Our united message is one of hope – but we must all act now.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.