Tyson Foods’ Meat-Free Range Sees ‘Rapid Growth’ – Announces Plans To Launch In Europe

'We’re thrilled to be launching in Europe.There is a growing number of consumers who are adopting flexible diets'


1 Minutes Read

Tyson Foods' meat-free brand The products launching in Europe will be plant-based. However, some of the brands' U.S offerings contain egg whites - Media Credit: Raised and Rooted

Tyson Foods says its meat-free range Raised and Rooted has seen ‘rapid growth’ in the past year. 

Now, the meat giant wants to expand its veggie brand by entering the European market, including the U.K.

The launch will include products such as plant-based nuggets and popcorn ‘chicken’. 

They will also be packaged in a 60 percent bio-based plastic, and will be free from palm oil, GMOs, artificial colors and preservatives. 

Unlike in the U.S, these products will be 100 percent plant-based and not contain ingredients such as egg whites. 

‘Alternative protein’

Brett Van de Bovenkamp is the President of Tyson Foods Europe. According to Talk Business, he said: “We’re thrilled to be launching Raised & Rooted in Europe. There is a growing number of consumers who are adopting flexible diets.

“Our unique capabilities in R&D and innovation, combined with our international footprint and infrastructure makes us uniquely positioned to be a European market leader in alternative protein.”

‘Continued growth’

Justin Whitmore is the executive vice President of alternative protein at Tyson Foods. He added: “Our Raised & Rooted brand has seen rapid growth since launching in the U.S. last year.

Moreover, he added that Raised & Rooted had sold more than 10,000 plant-based nuggets and tenders in store and online.

Whitmore then added: “We look forward to our continued growth.”

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