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US grocery giant Trader Joe’s has launched a new pizza featuring three different kinds of vegan meat.
Moreover, the ‘fully-loaded’ Vegan Meatless Meat Eater’s Pizza is complete with Pepperoni Style Slices, and Meatless Italian Style and Chorizo Style Crumbles. Additionally, it includes vegan mozzarella.
Trader Joe’s new vegan pizza
It’s available at $5.99 across the chain’s 500 plus stores.
And, according to Trader Joe’s Goes Vegan, it’s ‘absolutely delicious’. The vegan blogger added on Instagram: “The chewiness of the crust makes it hard to believe it’s a freezer pizza…
“The cheese didn’t appear to get all melty, but when your bite into it it has that gooey flavor…I highly recommend trying this pizza. It’s seriously incredible!”
Growing business
The reveal comes as the chain is celebrating ongoing accomplishments. Furthermore, renowned publishing house HarperCollins is launching a book titled Becoming Trader Joe that follows Founder Joe Coulombe’s journey to success.
Coulombe passed away last year at 89-years-old.
First employee and close friend Leroy Watson said: “At a time in American history when frozen dinners and processed foods were the trusted staples, Joe saw the opportunity to create a different type of grocery store for the ‘over-educated and underpaid’ consumer, the burgeoning middle class.”
Other vegan options
The grocery chain now has a variety of vegan products. This includes Impossible Foods’ Impossible Burger – in a bid to bring more plant-based options to the masses.
Also among them is Trader Joe’s Vegan Ranch Crunch Salad Kit – featuring a variety of lettuce and ranch dressing.
The chain also offers a range of on-the-go snacks from a Vegan Tzatsizi Dip, to pea and chickpea-based Crisp Crunchy Crisps.
