Famed Michelin-star chef and author Tom Kerridge is opening a ‘predominantly vegan’ fast-food restaurant in London this summer.
All main meals at Camden’s Bad Vegan will be 100% vegan, with non-vegan toppings and sides available alongside.
Kerridge is partnering with brand creator Mark Emms to launch the restaurant. They promise ‘revolutionary fast-food’.
The menu is yet to be revealed. However, it will feature drinks from Camden Town Brewery.
‘A Bad Vegan is someone who is committed to adding more plant-based vegan foods into their diet’, the brand states.
‘Our principles are simple, we want to encourage people to make small changes to their diet, incorporating more plant-based food’, Emms told Big Hospitality.
‘A purely vegan diet isn’t for everyone’ he added. This is why the pair decided to keep non-vegan options on the menu.
The launch of the restaurant spawned from a conversation Emms and Kerridge had over lockdown. As a result, they want more people to try plant-based food.
Bad Vegan opens this summer across two shipping containers in Buck Street Market. It will meet the growing demand for vegan fast-food globally.
Tom Kerridge backlash
The Times blasted the restaurant concept ‘just plain mad’.
The article read: “When the great pub landlord hero of our age opens an ‘almost vegan’ fast-food joint, it’ll scare meat-eaters and rile real vegans.”