Vegan Bacon on pancakes - Media Credit:

THIS™ Plant-Based Bacon Launches In Sainsbury’s Stores Across U.K

'Sainsbury’s here we come. Thanks for the massive support and helping us get to this level'

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1 Minutes Read

Popular vegan brand THIS™ ‘bacon’ and ‘chicken’ is launching in 544 Sainsbury’s stores across the U.K.

The brand – which is already available to buy in Tesco, Waitrose, Holland & Barrett and several other outlets – announced the news on Instagram.

THIS bacon in Sainsbury’s

The company shared an image of its vegan bacon and chicken.

It captioned the image: “544 Sainsbury’s stores – here we come. YEEEEEE budddddddy. Thanks fam, for the massive support and helping us get to this level [sic].”

The full list of stockists is available via the company’s website.

Big news

The latest announcement follows more big news: earlier this week it was revealed that Michelin-starred eatery the Harwood Arms, in London became the first of its kind to serve vegan meat, as part of a veggie Scotch egg dish.

In a statement sent to Plant Based News, Andy Shovel, co-founder of THIS™, said that meat alternatives have ‘often been met with skepticism by Michelin-starred restaurants and chefs’, so he was ‘actually quite emotional’ when the Harwood Arms team said they wanted to put THIS™ on the menu.

He added that the collaboration represents ‘a major step forward in plant-based food innovation’ where products are now so realistic, they are welcomed into the world of fine dining. 

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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