Popular vegan brand THIS™ ‘bacon’ and ‘chicken’ is launching in 544 Sainsbury’s stores across the U.K.
The brand – which is already available to buy in Tesco, Waitrose, Holland & Barrett and several other outlets – announced the news on Instagram.
THIS bacon in Sainsbury’s
The company shared an image of its vegan bacon and chicken.
It captioned the image: “544 Sainsbury’s stores – here we come. YEEEEEE budddddddy. Thanks fam, for the massive support and helping us get to this level [sic].”
The full list of stockists is available via the company’s website.
The latest announcement follows more big news: earlier this week it was revealed that Michelin-starred eatery the Harwood Arms, in London became the first of its kind to serve vegan meat, as part of a veggie Scotch egg dish.
In a statement sent to Plant Based News, Andy Shovel, co-founder of THIS™, said that meat alternatives have ‘often been met with skepticism by Michelin-starred restaurants and chefs’, so he was ‘actually quite emotional’ when the Harwood Arms team said they wanted to put THIS™ on the menu.
He added that the collaboration represents ‘a major step forward in plant-based food innovation’ where products are now so realistic, they are welcomed into the world of fine dining.