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Iconic vegan meat brand THIS has extended its plant-based product line-up.

The U.K company has launched Dark Soy & Garlic Chicken (RRP £3.65) into Waitrose this week.

THIS Dark Soy & Garlic Chicken

According to THIS, it has aimed the new product especially at ‘stir-fry lovers’. But it says the product also works in wraps, salads or added to rice and noodles dishes.

It has 21g of protein per 100g, contains Iron and 28% of the Recommended Daily Allowance of Vitamin B12.

Vegan meat growth

THIS has had a busy year: in recent months, it has launched its plant-based bacon and chicken alternatives in three of the U.K’s famous ‘major four’ supermarkets.

The products are now available in ASDA, Sainsbury’s, and Tesco.

According to THIS, it has seen a 40 percent increase in sales of its chicken and bacon alternatives during the UK’s current second wave of COVID-19.

Plant-based bacon
THIS’ plant-based bacon is hugely popular Credit: Supplied to Plant Based News

THIS vegan meat

Andy Shovel is co-Founder of THIS. In a statement sent to PBN, he said: |”THIS™ isn’t Chicken Dark Soy & Garlic pieces can be used in a number of ways. But is aimed pretty squarely at stir-fry lovers. 

“Generally, the flavor of stir-fries comes from sauces, marinades and herbs whilst the protein is usually just the nutritional workhorse of the dish. 

“We’re trying to put a stop to that with our new marinaded plant-based chicken pieces by adding a rich dark soy-sauce and garlicky note to Asian-inspired dishes up and down the country. Especially as more people are likely to be cooking at home.”

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.