THIS vegan meat THIS Dark Soy & Garlic Chicken launches in Waitrose this week - Media Credit: Supplied to Plant Based News

Iconic Vegan Meat Brand THIS Adds New Dark Soy & Garlic Chicken Pieces To Range

THIS vegan meat is available in major stores including Tesco, Asda, and Sainsbury's. This latest project launches in Waitrose

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1 Minutes Read

Iconic vegan meat brand THIS has extended its plant-based product line-up.

The U.K company has launched Dark Soy & Garlic Chicken (RRP £3.65) into Waitrose this week.

THIS Dark Soy & Garlic Chicken

According to THIS, it has aimed the new product especially at ‘stir-fry lovers’. But it says the product also works in wraps, salads or added to rice and noodles dishes.

It has 21g of protein per 100g, contains Iron and 28% of the Recommended Daily Allowance of Vitamin B12.

Vegan meat growth

THIS has had a busy year: in recent months, it has launched its plant-based bacon and chicken alternatives in three of the U.K’s famous ‘major four’ supermarkets.

The products are now available in ASDA, Sainsbury’s, and Tesco.

According to THIS, it has seen a 40 percent increase in sales of its chicken and bacon alternatives during the UK’s current second wave of COVID-19.

Plant-based bacon
Supplied to Plant Based News THIS’ plant-based bacon is hugely popular

THIS vegan meat

Andy Shovel is co-Founder of THIS. In a statement sent to PBN, he said: |”THIS™ isn’t Chicken Dark Soy & Garlic pieces can be used in a number of ways. But is aimed pretty squarely at stir-fry lovers. 

“Generally, the flavor of stir-fries comes from sauces, marinades and herbs whilst the protein is usually just the nutritional workhorse of the dish. 

“We’re trying to put a stop to that with our new marinaded plant-based chicken pieces by adding a rich dark soy-sauce and garlicky note to Asian-inspired dishes up and down the country. Especially as more people are likely to be cooking at home.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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