Reading Time: 2 minutes It's also the first time Mamma Dough is serving THIS Isn't Bacon on its menus Credit: Supplied
Reading Time: 2 minutes

The plant-based meat icon, THIS, is debuting the UK’s ‘first’ vegan bacon Hawaiian pizza this summer.

Featuring the brand’s beloved THIS Isn’t Bacon Lardons, the pizza is a nod to the classic with a vegan twist.

And, the THIS says that it’s not only ‘deliciously retro, but ‘incredibly authentic’.

Vegan bacon Hawaiian pizza

Moreover, the pizza – which is named the Fi(Ve) Oh – is now available at the independent South London restaurant, Mamma Dough.

The lardons will be served on a sourdough base with vegan cheese across Mamma Dough’s seven sites, such as Brixton, Tooting, and Peckham.

A spokesperson for THIS told PBN: “It’s wicked to be collab-ing on the UK’s first Hawaiian pizza with Mamma Dough. 

“Pineapple on pizza can be controversial but this tastes undeniably lush.

“It’s also the first time our THIS Isn’t Bacon Lardons will be on menus which is exciting.”

THIS Isn’t Bacon Lardons

Customers can find THIS Isn’t Bacon Lardons across a host of UK supermarkets, including Sainsbury’s

Moreover, the lardons are ‘smoky, savory and crispy’, which the brand says makes them the perfect accompaniment to the sweetness of pineapple.

This is despite the ‘notoriously’ difficult task of creating a vegan bacon alternative with the right texture.

However, THIS Isn’t Bacon has already scooped awards since its launch less than two years ago.

Moreover, it boasted best-selling plant-based bacon status in Tesco. This was what led the brand to create the THIS Isn’t Bacon Lardons.

‘Exciting’ partnership at Mamma Dough

Mamma Dough’s Founder Jake Harrison said the outlet wanted to create a ‘one-of-a-kind plant-based pizza’ on its menus. So, the Fi(Ve) Oh Hawaiian pizza was born.

‘At Mamma Dough, we are all about great flavors and great taste. Whether you’re purely plant-based or a committed carnivore, there is something delicious for everyone on our menu’, he added.

You can visit THIS’ website here. Or, follow THIS on Instagram here

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Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.