Project Pollo, a Texas-born vegan chicken chain, is planning rapid expansion and seeking to replace a host of chicken shops across the US next year.
As well as being completely plant-based, the company supports charities in order to ‘put people before profit’ – and hopes to open a new site on a monthly basis.
Founder and CEO Lucas Bradbury opened the first restaurant last September. He’s set his sights on opening a whopping 100 by 2024, according to VegNews. Moreover, he plans to rival the chicken giant Chick-fil-A.
‘The future of consumption is without a doubt in plant-based foods…Right now we are on pace to save more than one million chickens this year from being slaughtered. And by doing so at scale, we can really challenge the system’, he told the news outlet.
A number of Project Pollo outlets are housed in former fast-food restaurants. Another one of its aims is to provide affordable vegan meals and ‘give back’ to the community. The company said: “As long as we have the opportunity, we will continue to donate to non-profits and always have a ‘pay what you can’ meal.”
Vegan chicken chain
The menu features Buffalo Chikn Strips with ranch dressing, as well as Loaded Papas. It also includes the Spicy Project burger with Garlic Buffalo Sauce.
It is currently available at five locations in Texas, with new two sites planned this spring. The move comes as the vegan chicken market booms.
For more information, visit Project Pollo