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Retail giant Tesco is launching a vegan Christmas dinner box for two priced at £17.50 per head.

It created the box for customers who want to save time on food prep and cooking. All in all, Tesco says it contains ‘everything customers need for a hassle-free vegan festive feast’.

Vegan Christmas dinner box

The box includes a vegan alternative to traditional beef wellington as the main.

Side dishes include stuffing balls and Meat Free Cocktail Bangers. Tesco has also included crispy roasties, thyme-roasted carrots, cranberry sauce and Brussels sprouts. 

There is also a boozy Christmas pudding and Tesco Finest Premier Cru Champagne and two Christmas crackers. 

Tesco festive meal

Dave Nicholls is buying manager for Tesco Festive Food to Order. In a statement sent to PBN, he said: “This year, we’re making it even easier for all customers to enjoy Christmas with delicious, ready-prepared festive meals that are packed full of flavor and can be delivered to their door.”

In addition, he said: “We’ve seen an increased demand for vegan options across the business and Christmas is no different, with the new Finest Vegan Christmas Dinner Box joining our other dinner box for two option, so that there’s something for everyone.”

Vegan growth

Tesco added that vegans and hosts catering for plant-based guests will welcome the launch.

It said: “New data from Tesco revealed a 45 percent growth in vegan and vegetarian food and drink products purchased through Festive Food to Order between Christmas 2018 and 2019.”

The box will launch instore on November 13. Customers can also order it via Festive Food To Order

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.