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Tesco has launched two vegan Christmas wraps for the festive period following increased demand for meat-free options.

The supermarket giant is bringing back its plant-based Wicked Kitchen Festive Feast Wrap (£3) featuring pea protein turkey. It is also introducing a new option – the Tesco Plant Chef Root Veg & Chestnut Wrap (£2.75).

The retailer says it launched the options following increased demand for festive, plant-based food to go. Demand for plant-based Christmas sandwiches doubled between 2018 and 2019.

Vegan sandwiches

Tesco describes its Wicked Kitchen Festive Feast Wrap as a ‘vegan alternative to the classic Christmas sandwich’. 

In light of this, it features pea protein ‘turkey’, parsnips, crisp greens, traditional sage and onion stuffing with cranberry and vegan gravy mayo.

The Plant Chef Root Veg & Chestnut Wrap features roasted carrot and parsnip, chestnuts, spiced red cabbage, and cranberry sauce.

Tesco’s Plant Chef vegan Christmas wrap Credit: Supplied to Plant Based News

Supermarket vegan sandwiches

Stephanie Bacon is Tesco product developer. In a statement sent to PBN, she said: “Last year, Tesco sold 4 million sandwiches to those looking for a festive meal at work, at home or on the move. 

“This year the most popular sandwiches have been joined by the brand-new Plant Chef Root Veg & Chestnut Wrap.”

She added that they developed the wrap as the store continued to see an increased desire for plant-based Christmas alternatives.

Tesco offers a meal deal that includes one sandwich, sub, wrap, pasty or salad + one snack + one drink for £3. The Plant Chef wrap is part of the offer, but the Wicked Kitchen wrap is not.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.