A Starbucks store with a completely plant-based food menu is being used to trial the latest vegan offerings.
One store in Seattle now has a 100% plant-based menu, CEO Kevin Johnson confirmed on a conference call. The store is used as a ‘test site’.
It comes as the coffee giant claimed the plant-based lifestyle is the ‘most dominant’ shift in consumer behavior.
Vegan ‘test area’
Johnson said: “We have one Starbucks store here in the Seattle area that we’ve gone to 100% plant-based food menu.
“We use that as sort of a test area when we innovate, create things here in our support center, the Tryer Center.
“We test that in a store.
“So, if I think about both beverage and food: the number one trend that I would highlight there is just the consumer shift and consumer preferences around plant-based.”
‘Quality’ food
Rosalind Gates, Starbucks’ COO praised the expanding plant-based menu. She added: “The work ahead of us by no means minimizes food.
“Actually, we see it as a golden opportunity for us to further expand our presence and create quality food attach items to go along with great coffee.”
Starbucks vegan options
Starbucks recently launched a breakfast patty in partnership with Beyond Meat in the UK.
It features on a new menu, which includes items such as the No Chick’n & BBQ Bean Hot Wrap and Beyond Breakfast Sausage.
Launching more plant-based products follows a sustainability drive, meaning the company is favoring more ‘environmentally-friendly’ offerings.
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Wonderful step forward!
Which store is it?
I’m thinking it might be this one, but not sure… The Issaquah Starbucks is located at 1460 NW Gilman Blvd, Ste K1, Issaquah, WA 98027.
Okay, awesome! But are they still going to charge 50 cents extra for plant milk? #therealquestions
Good question, why do I/we have to pay more for the healthy alternative?
Starbucks is not a cow-friendly organization. Someone should do the math and figure out how many tanker-trucks of milk they go through every year…it is absolutely enormous.
So, I honestly think this is a deterent to get you to keep drinking milk, ultimately to keep their profits higher and support their friends in the dairy industry as well..
probably. what is the point of this when Starbucks (every branch) continues to be a huge purveyor of factory farmed dairy products in it’s drinks, about 80% of which include dairy.
YESSS!!!
This is pretty deceptive if you ask me…”food menu” doesn’t include the nearly endless varieties of drinks with milk and/or cream in them, so….what’s the point (besides attention-grabbing)?