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Starbucks Store Featuring 100% Plant-Based Food Menu Used To Trial Vegan Offerings

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2 Minutes Read

A Starbucks store with a completely plant-based food menu is being used to trial the latest vegan offerings.

One store in Seattle now has a 100% plant-based menu, CEO Kevin Johnson confirmed on a conference call. The store is used as a ‘test site’.

It comes as the coffee giant claimed the plant-based lifestyle is the ‘most dominant’ shift in consumer behavior.

Vegan ‘test area’

Johnson said: “We have one Starbucks store here in the Seattle area that we’ve gone to 100% plant-based food menu.

“We use that as sort of a test area when we innovate, create things here in our support center, the Tryer Center.

“We test that in a store.

“So, if I think about both beverage and food: the number one trend that I would highlight there is just the consumer shift and consumer preferences around plant-based.”

‘Quality’ food

Rosalind Gates, Starbucks’ COO praised the expanding plant-based menu. She added: “The work ahead of us by no means minimizes food.

“Actually, we see it as a golden opportunity for us to further expand our presence and create quality food attach items to go along with great coffee.”

Starbucks vegan options

Starbucks recently launched a breakfast patty in partnership with Beyond Meat in the UK.

It features on a new menu, which includes items such as the No Chick’n & BBQ Bean Hot Wrap and Beyond Breakfast Sausage.

Launching more plant-based products follows a sustainability drive, meaning the company is favoring more ‘environmentally-friendly’ offerings. 

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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NickArrizza
NickArrizza
1 year ago

Wonderful step forward!

Charles
Charles
1 year ago

Which store is it?

Tarney Sheldon
Tarney Sheldon
1 year ago
Reply to  Charles

I’m thinking it might be this one, but not sure… The Issaquah Starbucks is located at 1460 NW Gilman Blvd, Ste K1, Issaquah, WA 98027.

Laralyn
Laralyn
1 year ago

Okay, awesome! But are they still going to charge 50 cents extra for plant milk? #therealquestions

denise1215
denise1215
1 year ago
Reply to  Laralyn

Good question, why do I/we have to pay more for the healthy alternative?

Bruce M.
Bruce M.
1 year ago
Reply to  denise1215

Starbucks is not a cow-friendly organization. Someone should do the math and figure out how many tanker-trucks of milk they go through every year…it is absolutely enormous.

So, I honestly think this is a deterent to get you to keep drinking milk, ultimately to keep their profits higher and support their friends in the dairy industry as well..

Bruce M.
Bruce M.
1 year ago
Reply to  Laralyn

probably. what is the point of this when Starbucks (every branch) continues to be a huge purveyor of factory farmed dairy products in it’s drinks, about 80% of which include dairy.

In Omnia Paratus
In Omnia Paratus
1 year ago

YESSS!!!

Bruce M.
Bruce M.
1 year ago

This is pretty deceptive if you ask me…”food menu” doesn’t include the nearly endless varieties of drinks with milk and/or cream in them, so….what’s the point (besides attention-grabbing)?

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