Sainsbury’s New Vegan Patisserie Cakes Unveiled On Instagram In Sneak Preview


2 Minutes Read

Sainsbury's is set to launch a new range of patisserie cakes, according to two vegan food accounts on Instagram The launch will include three flavors. - Media Credit: Adobe. Do not use without permission.

Supermarket giant, Sainsbury’s is launching a new range of vegan patisserie cakes in its bakeries across the UK, according to Vegan Food UK.

Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook groupFacebook pageYouTube channel, and Instagram account.

New vegan cakes

Vegan Food UK teased the news on Instagram

The flavors include Deliciously Dark Chocolate Cake, Super Strawberry Mini Loaf, and a Banana, Salted Caramel, and Walnut Mini Loaf.

‘Imminent’ launch teased

Sainsbury’s has not confirmed the launch. However, Vegan Food UK anticipates the cakes will be available ‘imminently’. In addition to the photo, Vegan Food UK teased there may be other flavors in the launch.

Thousands of people commented on the post, including the dairy-free yogurt and cheese company, Nush. The company said: ‘That’s so exciting! Please a doughnut range too.’

Another popular vegan account on the platform, Accidentally Vegan UK, claimed the range will be available in-store from tomorrow.

Another sneak preview

The launch is allegedly coming soon

Sainsbury’s vegan offerings

Sainsbury’s has increased its vegan offerings in recent years. These included plant-based favorites from Zizzi, THIS, and Squeaky Bean – which became popular amongst customers across the UK.

Following a plummet in sales, the store shut down its meat and fish counters. The decision came as the company expects declining meat sales in the future.

Sainsbury’s has been contacted for comment.

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