Sainsbury's boss issues concern about sugar and fat content in vegan products The comments were made at a panel at COP26 - Media Credit: Adobe. Do not use without permission.

Sainsbury’s Boss Issues Concern Over Sugar And Fat Content In Vegan Foods


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A Sainsbury’s boss has revealed concerns about the sugar and fat content in vegan meat alternatives.

The comments came at the UN Climate Change Conference, aka COP26, an event where global leaders agree on targets to help mitigate global warming.

Here, chief marketing officer Mark Given reportedly said: “We do worry about some of the salt and fat content in some of the alternatives that are out there.”

Vegan products at Sainsbury’s

As a result, the supermarket chain is working to ensure plant-based offerings are “healthy,” according to Given. Despite this, they didn’t outline exactly how.

“You have to look at where some of the plant-based solutions come from around the world in terms of what that footprint is,” Given added.

Moreover, you have to “be really careful” about “trade-offs,” says Given, because of the added salt and fat in vegan options.

Plant Pioneers

The supermarket giant launched its vegan range back in 2019. And since then, the Plant Pioneers offerings have gone from strength to strength.

For example, Sainsbury’s added over 20 products to the line-up earlier this year, including No Egg Bites and No Pork Belly Bao Buns.

Other offerings include tinned jackfruit and banana blossom and its famous Shroomdogs.

You can shop the Plant Pioneers range here

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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7 months ago

Wow. Glad to know he’s concerned about everyone’s health… I mean the plant-based people”s health.

7 months ago

That’s a statement ? and that’s ok, because of course there’s plenty of vegan junk food out there too, but why have they never warned about all the crazy sick making non vegan junk food all these years!!? It’s so obvious, it hurts our intelligence, but hey, do most have any intelligence that mock a healthy plant-based diet?!!

If anyone doesn’t support a healthy plant based diet, and tries to go against it in all possible sneaky and unfair ways, I don’t think they have any at all !!

So yes, it’s obviously good to enlighten and point that out, but if they find that that segment alone needs attention, that’s wrong, the same should also be done with non vegan food too, then it’s fair, don’t mock and taint plant-based or veganism more than many ignorant people are doing daily already, yes sadly it’s because of plain ignorance or self-interests, they are still too closed-minded or eager for whatever other reason to do that.

#Environmental, human and non human animal rights, no matter where from in the entire universe, are all one concern ? ?? ?⚡