Quorn is launching vegan Dinosaur nuggets to help children transition to a meat-free diet.
Its new ‘Roarsomes’ are a modern spin of the classic Turkey Dinosaurs that were popular in the 90s.
Vegan Dinosaur nuggets
They will first launch in major UK supermarket Iceland in April, and debut in several other retailers in May – priced at £2.20 per box.
According to reports, the launch has been inspired by market research that found more than 50 percent of seven- 15-year-olds eat chicken nuggets every fortnight.
Gill Riley is the marketing director at Quorn Foods. She told The Grocer: “Now is the time that everyone needs to do their bit towards protecting the environment.
“Reducing meat in our diets is one of the best and easiest ways we can all help.
“Roarsome provides families with a tasty and fun way to engage children at mealtimes, making an early and delicious transition into meat-free [diets].”
Quorn’s vegan demand
Last year, Quorn revealed it was expanding its production capacity to meet ‘unprecedented’ demand for its vegan products.
In 2018, it opened what it described as ‘the world’s biggest and most advanced’ meat-alternative factory to increase its output.
The company, which has seen sales soar in recent years, reportedly doubled its production capacity with the new facility. Moreover, it now creates 1,330,000 packs of vegan food weekly.