Reading Time: 2 minutes More than a quarter of Brits are planning to eat more vegan food this year Credit: Adobe
Reading Time: 2 minutes

A staggering 25 percent of Brits are planning to eat more vegan food this Christmas, according to a report by the Guardian.

The article, titled Veganattone and ‘no turkey’ crowns: it’s a merry vegan Christmas for UK retailers, said a number of major UK retailers – including Tesco and M&S – are seeing vegan food sales surge.

Vegan food

“As research reveals that more than one in four Britons plan to eat more vegan food at Christmas this year, supermarkets are reporting strong sales of alternatives to festive staples, with some “limited edition” alternatives to the turkey centrepiece already selling out,” says the article.

It cites research from The Vegan Society which says ’26 percent of Britons plan to eat more plant-based foods this Christmas, continuing the trend of eating less meat during lockdown’.

“That reflects people paying closer attention to what they eat on health and environmental grounds, with increasing numbers adopting ‘flexitarian’ diets – cutting down on meat and dairy while eating more plant-based foods,” adds the Guardian.

Totally vegan Christmas

The reports follows research which says a massive 20 percent of Brits are planning a fully vegan Christmas meal this year.

A poll of 2,000 participants by cheese giant Applewood found one in five people would buy all vegan products for all their Christmas dinner guests, even if they’re catering for just one vegan. 

The company also found that an enormous 74 percent of respondents said they would be ‘looking at plant-based alternatives to cheese this Christmas’. 

Polling by Applewood found a surprising number of Brits are planning a vegan Christmas? Credit: Norseland/PBN

‘Surprised’

In a statement sent to Plant Based News, Lisa Harrison, Senior Brand Manager for Applewood Vegan and Mexicana Vegan, said the demand for its vegan cheeses is an ‘indication of how popular a vegan lifestyle is now’.

“Research shows that vegans and vegetarians look set to make up a quarter of the British population in 2025, and eating a vegan diet could be the ‘single biggest way’ to reduce our environmental impact on Earth,” she said.

“But, we were surprised by our survey results that show people are increasingly willing to forgo their traditional Christmas foodie treats for healthier alternatives even when it makes cooking vegan for the whole family.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.