A staggering 25 percent of Brits are planning to eat more vegan food this Christmas, according to a report by the Guardian.
The article, titled Veganattone and ‘no turkey’ crowns: it’s a merry vegan Christmas for UK retailers, said a number of major UK retailers – including Tesco and M&S – are seeing vegan food sales surge.
“As research reveals that more than one in four Britons plan to eat more vegan food at Christmas this year, supermarkets are reporting strong sales of alternatives to festive staples, with some “limited edition” alternatives to the turkey centrepiece already selling out,” says the article.
It cites research from The Vegan Society which says ’26 percent of Britons plan to eat more plant-based foods this Christmas, continuing the trend of eating less meat during lockdown’.
“That reflects people paying closer attention to what they eat on health and environmental grounds, with increasing numbers adopting ‘flexitarian’ diets – cutting down on meat and dairy while eating more plant-based foods,” adds the Guardian.
Totally vegan Christmas
The reports follows research which says a massive 20 percent of Brits are planning a fully vegan Christmas meal this year.
A poll of 2,000 participants by cheese giant Applewood found one in five people would buy all vegan products for all their Christmas dinner guests, even if they’re catering for just one vegan.
The company also found that an enormous 74 percent of respondents said they would be ‘looking at plant-based alternatives to cheese this Christmas’.
In a statement sent to Plant Based News, Lisa Harrison, Senior Brand Manager for Applewood Vegan and Mexicana Vegan, said the demand for its vegan cheeses is an ‘indication of how popular a vegan lifestyle is now’.
“Research shows that vegans and vegetarians look set to make up a quarter of the British population in 2025, and eating a vegan diet could be the ‘single biggest way’ to reduce our environmental impact on Earth,” she said.
“But, we were surprised by our survey results that show people are increasingly willing to forgo their traditional Christmas foodie treats for healthier alternatives even when it makes cooking vegan for the whole family.”