Pie giant Pukka has scooped an award for its vegan ‘chicken’ and mushroom pie.
The brand’s latest product, which features soy-protein pieces, mushrooms, and a vegan ‘creamy’ sauce, launched in U.K supermarkets Sainsbury’s and Morrisons last month.
It received the Best Vegan Pie award from animal-rights charity PETA during its eighth annual Vegan Food Awards.
‘Booming demand for vegan foods’
“The [coronavirus] pandemic has demonstrated that widespread societal change is possible, and that includes the explosive growth in the already booming demand for vegan foods,” said PETA Director of Vegan Corporate Projects Dawn Carr.
“Pukka is making it easier than ever for Leicester locals and others to go vegan by offering satisfying savory vegan pies.”
Head of Marketing at Pukka Rachel Cranston said: “Our new recipes are part of an ongoing investment to help put more pies on more plates more often and as the People’s Pie, we want to make sure there’s a Pukka for everyone,” she added.
“This demonstrates there’s a real opportunity to offer shoppers vegan alternatives to two of our most popular pie recipes which don’t compromise on taste, and we’re confident that retailers will benefit from incremental sales by stocking our new range.”