T.V presenter Piers Morgan has hit out at vegans once more – this time criticizing McDonald’s.
The fast-food giant announced it will be testing its vegan McPlant burger in various markets in 2021. It also plans to test a breakfast sandwich and plant-based chicken alternative.
The Good Morning Britain host branded the range ‘total nonsense’ and said the burger should be called something else.
Vegan McPlant
Morgan said: “The McPlant, the meat-free range, it’s obviously total nonsense.”
“Look it up in the dictionary, a burger is a meat product, so is a sausage. Why do vegans want to use our language?”
His co-host Susanna Reid argued that: “A veggie burger is a burger. It’s a burger… just because it doesn’t meat in it…it’s a burger.”
McDonald’s vegan
Chris Kempczinski is McDonald’s chief executive. In a recent call with analysts, he said: “Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when.”
Ian Borded is McDonald’s international president. He added: “As we have worked to better understand customer demand, some markets around the world have tested plant-based products.
“Informed by those learnings, we have created a delicious burger. It will be the first menu option in a plant-based platform we are calling McPlant.”
No veggie ban
Morgan’s opinion on whether veggie burgers should be called burgers is out of step with a major recent E.U vote on the issue. The European Parliament voted to reject a ‘veggie burger ban‘ forbidding vegan producers from using terms like ‘burger’ earlier this month.
Elena Walden is the policy manager for The Good Food Institute Europe. This is a nonprofit working to accelerate plant-based and cultivated proteins.
She said: “The European Parliament has finally taken the ridiculous veggie burger ban off the table. This decision should bring an end to the imaginary crisis of consumer confusion over plant-based food.”
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I wish someone would take this guy on a tour of a factory farm and then encourage him to slaughter and process his own meat to eat. Would love to see how much he enjoys it then.
The c**nt might enjoy it though.
You are a bunch of idiots who eat shit and then compare it to meat
I’m neither vegan nor vegetarian and I think this dolt should keep his c**t mouth shut about things that his tiny mind can’t cope with. Like he’s going to get confused and ask for a mcplant burger instead of a chicken mcslurry. F**k Piers Morgan, he can lick my balls. He doesn’t have to buy one.
Sigh…A “burger” is just the form traditionally that meat is taking for consumption. The dictionary does state, “a round patty made of meat”, but also states “sometimes made of another savory ingredient”. I make black beans burgers often. The ingredients do not make the burger, the form I put those ingredients in does.
Even if McDonald’s does cave to the pressure and call it something else, people would still call it a veggie burger. Or something similar.
Side note: This guy never bases his arguments on facts. Spends a great deal of energy and time, on shock value entertainment. His argument is not that the plant based line is not plant based or whatnot. But, rather he is offended by the name. Clearly a hard hitting journalist. :/
It’s amazing how many people are angry about what vegans don’t eat! Just eat what you want and we will eat what we want. And we can call our food whatever makes sense to us. No harm done to Mr Morgan or any animals.
Burger is not a patented word. Anybody can use it as they desire. Besides McDonald is not calling it a burger. It’s a PLT.
The dictionary reflects what people say or write. It’s not the other way around. So once a burger starts becoming a common name for other than meat food items then the definition will follow suit and it will get revised.
Would like to see you spend only one night with the cows in a farm and get a feel of their miseries and atrocious environment.
What an asshole
Peter who?
God how petty and small minded do.you have to be to… Wow, just wow.
Fat stupid hairless chimp with pride in his primitive beliefs. Literally everyone who has ever been on the receiving end of his interviews hates him.
I hope he drops dead, it would be beneficial to society
Doesn’t everyone who has ever been interviewed by him hate him?
I guess that says a lot about the kind of person he his.
Such a petty man desperately relying on diet choices as a means to compensate for his insecurities.
Another senseless remark by the narcissist Piers Morgan, whereby almost no one takes him seriously…he will say anything stupid just to be in the news…
Excited for the Mcplant! Also never really liked Piers Morgan. Now i officially don’t. Seems very closed minded.
Is he paid commission to rebut the definitions published by renowned dictionaries? https://dictionary.cambridge.org/dictionary/english/burger
https://www.dictionary.com/browse/burger
https://www.collinsdictionary.com/dictionary/english/burger
You want to know why the Vegan/Vegetarian industry uses “our language” Piers? It’s simple. It makes making the switch to a plant based diet more palatable for those who are still stuck in the Neanderthal mindset of meat=masculinity. How much difference can there be if it is still called a burger? It is akin to telling a toddler that his broccoli will make him Superman strong, or his medicine is his special treat – sometimes you have to pander to the more immature or feeble-minded of society to encourage what is good for them.
Also, if you’re not going to eat it what the hell does it matter to you what they name it?
People really need to stop giving this moron a platform to speak publicly, or maybe, like his Superman broccoli we could just tell him he’s addressing the nation and just not plug in the mic/camera?
wait so is the burger vegan/ vegetarian? i’m confused and now scared haha
Question is will the new plant based burger be cooked on a separate griddle to the meat equivalent unlike KFC?
Piers morgan is just a waste of oxygen….”they can’t use our words” I’m sorry….what??? LoL
the name “McPlant” is about as unambiguous as it gets…it is almost as if lawyers made that name up to deflect lawsuits. but hey, if this dude wants to help advertise it, that’s fabulous, but i’m not sure why he’d also wish to advertise his own intellectual shortcomings..err, umm…i guess that does make sense; he’s too stupid to realize he’s making himself look like a moronic dungheap.