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T.V presenter Piers Morgan has hit out at vegans once more – this time criticizing McDonald’s.

The fast-food giant announced it will be testing its vegan McPlant burger in various markets in 2021. It also plans to test a breakfast sandwich and plant-based chicken alternative.

The Good Morning Britain host branded the range ‘total nonsense’ and said the burger should be called something else.

Vegan McPlant

Morgan said: “The McPlant, the meat-free range, it’s obviously total nonsense.”

“Look it up in the dictionary, a burger is a meat product, so is a sausage. Why do vegans want to use our language?”

His co-host Susanna Reid argued that: “A veggie burger is a burger. It’s a burger… just because it doesn’t meat in it…it’s a burger.”

McDonald's famous golden arches
McDonald’s will be testing a plant-based burger Credit: Adobe. Do not use without permission

McDonald’s vegan

Chris Kempczinski is McDonald’s chief executive. In a recent call with analysts, he said: “Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when.”

Ian Borded is McDonald’s international president. He added: “As we have worked to better understand customer demand, some markets around the world have tested plant-based products.

“Informed by those learnings, we have created a delicious burger. It will be the first menu option in a plant-based platform we are calling McPlant.”

No veggie ban

Morgan’s opinion on whether veggie burgers should be called burgers is out of step with a major recent E.U vote on the issue. The European Parliament voted to reject a ‘veggie burger ban‘ forbidding vegan producers from using terms like ‘burger’ earlier this month.

Elena Walden is the policy manager for The Good Food Institute Europe. This is a nonprofit working to accelerate plant-based and cultivated proteins.

She said: “The European Parliament has finally taken the ridiculous veggie burger ban off the table. This decision should bring an end to the imaginary crisis of consumer confusion over plant-based food.”

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.