A staggering 74 percent of people will be ‘looking at’ buying plant-based alternatives to cheese this Christmas, according to a new poll.
The survey, conducted by dairy giant Applewood, also found that more than 60 percent of respondents said they consume ‘more cheese during their festive break than any other time of the year’.
‘Popular vegan lifestyle’
In a statement sent to Plant Based News, Senior Brand Manager for Applewood Vegan Lisa Harrison said: The demand for our plant-based alternatives to our popular Applewood® and Mexicana® cheeses is an indication of how popular a vegan lifestyle is now as more and more people seek healthier options and adopting a flexitarian-style diet.
“Research shows that vegans and vegetarians look set to make up a quarter of the British population in 2025, and eating a vegan diet could be the ‘single biggest way’ to reduce our environmental impact on Earth.”
Earlier this year, the dairy giant behind Applewood cheese announced the launch of its vegan Christmas cheeseboard. The launch follows the success of its award-winning Applewood Vegan, which sold out within 24-hours of its launch, in 40 percent of stores.
The Vegan Festive Selection features Applewood Vegan, Mexicana Vegan, the Ilchester® Melting Mature Vegan Cheddar, and the Ilchester® Blue Vegan Cheeze (with blue spirulina vein).