Oatly Slams EU Over 'Incomprehensible' Decision To Support 'Dairy Ban'

Oatly Slams EU Over ‘Incomprehensible’ Decision To Support ‘Dairy Ban’

'It isn't so surprising considering there are more milk lobbyists in Brussels than actual cows in pasture during the summer months'


1 Minutes Read

Oatly launches petition challenging EU dairy ban The petition has garnered more than 16,000 signatures - Media Credit: Adobe. Do not use without permission
Your ad here?


Oatly has slammed the EU Parliament after MEPs voted in favor of the ‘dairy ban’.

The proposal would stop plant-based dairy producers from using descriptive terms.

At this time, EU law already bans the use of terms including ‘almond milk’ or ‘vegan cheese’. However, the new rules would go further. 

Consequently, descriptors such as ‘yogurt-style’ and ‘cheese-alternative’ could now be banned too. In addition, the rules could prevent companies from using packaging styles such as butter blocks and milk cartons.


The Swedish oat milk giant has responded to the motion, describing it as ‘wacko’ and ‘incomprehensible’ direction to take ‘in the middle of a climate crisis’. 

“It isn’t so surprising considering there are more milk lobbyists in Brussels than actual cows in pasture during the summer months,” the brand said.

“…And when the Milk Lobby decides to flex its protein-rich muscles we all know what happens—the public loses out. 

“How will consumers now be able to easily compare different food products in order to make more informed decisions about what they eat?”

‘A major blow’

 Vice President of ProVeg International Jasmijn de Boo – who spearheaded the campaign against both the dairy and veggie burger ban – described the motion as a ‘major blow to the plant-based dairy sector’.

She added: “Plant-based dairy businesses could now be saddled with significant financial burdens and practical challenges. 

“These include renaming, rebranding, and remarketing of products and the potential of high legal costs.”

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.