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Dairy giant Norseland has scooped a major award for its vegan Mexicana cheese.
The dairy-free product was crowned the winner in the Dairy-Free Vegan Cheese Blocks Category of the Quality Food Awards 2020.
The award ‘recognizes and celebrates the best in retail food products available in the U.K’.
‘Extremely strong’ demand
Lisa Harrison is the Senior Brand Manager for Mexicana Vegan. In a statement sent to PBN, she said: “The success of Applewood Vegan inspired us to look at creating a vegan alternative for Mexicana. We knew that the demand for dairy alternatives is growing every day.
“We were thrilled with how successful Mexicana Vegan performed in taste tests before it launched in Asda stores in July. Since its arrival in the stores, demand has been extremely strong.
“To win the prestigious Quality Food Award just a few months after its launch is just the icing on the cake for the team that has worked on creating Mexicana® Vegan. We hope that it is the first of many!”
Vegan Mexicana cheese
Norseland rebranded its Mexicana Vegan cheese following the success of its dairy-free Applewood option.
Applewood Vegan launched in Asda stores last October. It then went on to sell out in 40 percent of stockists on the day of its release. Accordingly, it has also been a critical success picking up a slew of prizes.
Norseland followed the launch of Applewood Vegan with its Mexicana vegan cheese option. It has now rebranded its Mexicana option, saying its new packaging ‘better reflects its consumers’ zest for life and thirst for new experiences’.