Moving Mountains is launching vegan beef strips in the UK.
The meat-free brand says its new release is the ‘meatiest plant-based product in the world’.
Made from natural ingredients such as pea protein, soy, and wheat – the vegan beef strips contain 27g of plant protein per 100g serving. They are available in Sainsbury’s stores nationwide, and retail at £4.50 for a 250g bag.
Vegan beef tender strips
Simeon Van der Molen is the Founder of Moving Mountains. In a statement sent to PBN he said: “… We’ve created the meatiest plant-based product in the world with our Beef Tender Strips.
“Released just in time for Veganuary, now even the most dedicated of carnivores have no excuse not to give a plant-based or flexitarian diet a try in .
“We’ve perfected the recipe with a team of scientists, chefs, and technological innovations… It is the closest replication to beef available on the market.”
Moreover, Van der Molen says the product provides a ‘real solution to the environmental impact of animal agriculture’.
‘Save the oceans’
Last year, Moving Mountains debuted its first-ever vegan fish alternative to tackle the ‘sustainability crisis’ caused by over-fishing.
The brand says its fish-less fingers have a ‘succulent, flaky texture’ and are ‘coated in crunchy golden breadcrumbs’.
Van der Molen added: “With nearly 80 percent of the world’s fisheries in crisis, there’s not enough fish in the sea anymore. To save the oceans, consumers need to reduce consumption of traditional fish…
“We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians and pescatarians.”