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Moving Mountains is to launch a vegan alternative to fish in a bid to tackle the ‘sustainability crisis’ caused by over-fishing. 

The brand says its fish-less fingers, which are made from soy, have a ‘succulent, flaky texture’ and are ‘coated in crunchy golden breadcrumbs’. 

The new product will debut in major UK retailer Waitrose on December 27, retailing at £3.60 for a pack of 10. 

‘Save the oceans’

In a statement sent to Plant Based News, Founder Simeon Van der Molen said: “With nearly 80 percent of the world’s fisheries in crisis, there’s not enough fish in the sea anymore. 

“To save the oceans, consumers need to reduce consumption of traditional fish…

Moving Mountains is committed to innovation and has already changed diets with our plant-based meat, now we aim to extend the flexitarian revolution from 2021 with a genuine alternative to fish.

“We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians and pescatarians.”

‘A healthy choice’

The vegan fish fingers are 100 percent free of hormones, contain 10g of plant-based protein per 100g, and are only 70 calories per finger.

“Zero cholesterol, a source of protein and free from mercury and micro-plastics, the Moving Mountains plant-based Fish Fingers are also a healthy choice,” Van der Molen added.

“We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians, and pescatarians.”

Liam Giliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.