Moving Mountain's vegan fish fingers The fish-less fingers will debut in Waitrose later this month - Media Credit: Supplied. Edited by PBN

Moving Mountains To Launch Vegan Fish Fingers To Tackle ‘Sustainability Crisis’

'We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy'

By

1 Minutes Read

Moving Mountains is to launch a vegan alternative to fish in a bid to tackle the ‘sustainability crisis’ caused by over-fishing. 

The brand says its fish-less fingers, which are made from soy, have a ‘succulent, flaky texture’ and are ‘coated in crunchy golden breadcrumbs’. 

The new product will debut in major UK retailer Waitrose on December 27, retailing at £3.60 for a pack of 10. 

‘Save the oceans’

In a statement sent to Plant Based News, Founder Simeon Van der Molen said: “With nearly 80 percent of the world’s fisheries in crisis, there’s not enough fish in the sea anymore. 

“To save the oceans, consumers need to reduce consumption of traditional fish…

Moving Mountains is committed to innovation and has already changed diets with our plant-based meat, now we aim to extend the flexitarian revolution from 2021 with a genuine alternative to fish.

“We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians and pescatarians.”

‘A healthy choice’

The vegan fish fingers are 100 percent free of hormones, contain 10g of plant-based protein per 100g, and are only 70 calories per finger.

“Zero cholesterol, a source of protein and free from mercury and micro-plastics, the Moving Mountains plant-based Fish Fingers are also a healthy choice,” Van der Molen added.

“We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians, and pescatarians.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Subscribe
Notify of
guest
1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
MaryFinelli
MaryFinelli
1 year ago

Wonderful! Lots more vegan seafood resources are at: http://www.FishFeel.org/seafood

buttons/scroll-to-top/scroll-to-top-small-active