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Morrisons has launched a major new line of vegan meat under its V-Taste branding.

The value supermarket’s new offering includes a range of options including vegan steak (£3) and vegan bacon (£2.50).

Among the other plant-based meat alternatives are fishless fillets (£2), burgers (£2.50), and two styles of sausages – chorizo and Cumberland (£2.50).

Morrisons vegan meat

In a statement sent to Plant Based News, a Morrisons spokesperson described the bacon as ‘thick cut rashers’, which they said are the ‘perfect pairing to a butty on a Sunday’.

The steak, they added, are ‘high in fiber and a source of protein’, and match well with any traditional steak sauces.

The fishless fillets are described as ‘flaky’, and are made from fava beans and rice, coated in a breading.

Morrisons vegan options

Morrisons initially launched its V Taste range towards the end of 2018. It started as a line with around 10 products, including two flavors of vegan cupcakes – red velvet and chocolate – as well as a number of savory dishes like Lentil Hotpot among others.

The line was described as being value for money, with all items priced between £1 and £3.

Since the launch, Morrisons has consistency expanded the range, adding items like pigs in blankets, a foot-long vegan sausage roll, and mozzarella sticks among others.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.