Morrisons has launched a major new line of vegan meat under its V-Taste branding.
The value supermarket’s new offering includes a range of options including vegan steak (£3) and vegan bacon (£2.50).
Among the other plant-based meat alternatives are fishless fillets (£2), burgers (£2.50), and two styles of sausages – chorizo and Cumberland (£2.50).
Morrisons vegan meat
In a statement sent to Plant Based News, a Morrisons spokesperson described the bacon as ‘thick cut rashers’, which they said are the ‘perfect pairing to a butty on a Sunday’.
The steak, they added, are ‘high in fiber and a source of protein’, and match well with any traditional steak sauces.
The fishless fillets are described as ‘flaky’, and are made from fava beans and rice, coated in a breading.
Morrisons vegan options
Morrisons initially launched its V Taste range towards the end of 2018. It started as a line with around 10 products, including two flavors of vegan cupcakes – red velvet and chocolate – as well as a number of savory dishes like Lentil Hotpot among others.
The line was described as being value for money, with all items priced between £1 and £3.
Since the launch, Morrisons has consistency expanded the range, adding items like pigs in blankets, a foot-long vegan sausage roll, and mozzarella sticks among others.