Fast-food giant McDonald’s may start creating plant-based eggs as part of its McPlant range.
The move is part of its three-year global partnership with plant-based brand Beyond Meat.
In an online statement, Beyond Meat says it will be McDonald’s ‘preferred supplier for the patty in the McPlant burger‘. Moreover, it will ‘explore co-developing other plant-based menu items such as chicken, pork, and egg’ alternatives.
Francesca DeBiase is McDonald’s Executive Vice President and Chief Supply Chain Officer. She said: “Our new McPlant platform is all about giving customers more choices when they visit McDonald’s.
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“We’re excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers.”
Ethan Brown is Beyond Meat’s Founder & CEO. He said he is ‘proud’ of the partnership and ‘looks forward’ to serving McDonald’s as it brings it new products out.
Brown then added: “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce crave-able, new plant-based menu items that consumers will love.”
Beyond Meat has also partnered with Yum! Brands that own outlets such as Pizza Hut, KFC, and Taco Bell. It will work with the company for ‘several’ years’ to boost its plant-based offerings.
Chris Turner is Yum! Brands’ CFO. He also said: “Given the consumer response during recent tests with Beyond Meat… We’re excited about the long-term potential plant-based protein menu items have to attract more customers to our brands. Especially younger consumers.
Turner then concluded: “We expect this Beyond Meat partnership to strengthen our brands’ capability to offer delicious, plant-based menu items that are driven by consumer demand for more diverse protein options and our brands’ strategies in local markets.”