Reading Time: < 1 minute The vegan bounty chocolate bar debuted in January Credit: Mars
Reading Time: < 1 minute

Food giant Mars says there is a ‘real demand’ for vegan products after its vegan Bounty sales ‘exceeded expectations’.

The corporation launched vegan versions of its iconic Topicand Bounty chocolate bar earlier this year. The non-dairy treats debuted in major UK retailer Asda, priced at £3 for a 100g bar. 

Vegan Bounty 

Michelle Frost is the general manager at Mars Chocolate Drinks & Treats. Speaking to Veganuary about its vegan range, she said: “Vegan-specific ranges were bought by 6.6 million households in January.

[This is] a 10 percent increase on last year, with sales of these products growing by 23 percent in the past four weeks compared to 2020*.

“The early sales performance of the new Bounty Vegan in ASDA has exceeded our expectations already and underpins our belief that there is a real demand for more vegan products.

“We are delighted to be able to offer our brands to those following a vegan diet through products such as our Galaxy Vegan chocolate bars and Galaxy Vegan Hot Chocolate. [We] will be looking to increase our range of vegan products in the future.”

Vegan Galaxy 

Moreover, Mars first launched a vegan version of its classic Galaxy chocolate back in 2019. 

It now offers five different flavors such as smooth orange, caramel and sea salt, crumbled cookie, and smooth mint.

Kerry Cavanaugh is the marketing director at Mars Wrigley UK. She said: “We’re so excited to be bringing these delicious treats to Galaxy’s range using a vegan recipe that doesn’t compromise on the brand’s signature smooth and creamy characteristics.”

*Kantar Grocery share figures and commentary for the 12 weeks ending January 24

Liam Giliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.