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More than 60 percent of Brits believe meat on Sunday roasts will decline in the next decade.
The data comes from a survey of 2,000 British consumers, commissioned by vegan brand allplants.
It found 39 percent of respondents think ‘a large proportion of roasts will be meatless by 2030’ – with 16 percent saying ‘most’ of the tradition will be meat-free.
Moreover, six percent said Sunday roasts will be completely vegetarian in ten years’ time.
‘Minimize eating meat’
Polly Russell is a food historian and writer. In a statement sent to Plant Based News, she said: “The Sunday roast is still much-loved but the form it takes is evolving.
“As more people seek to minimize eating meat, whether for environmental, health, or animal welfare reasons… It’s not surprising that they are increasingly open to new meat-free, vegan options.
“Although the way we shop for and prepare food has changed radically within living memory, coming together over a meal continues to be a valued part of everyday life.”
‘Meat is no longer the star of the show’
Founder of allplants Jonathan Petrides added: “It’s encouraging to see that shoppers think plant-based foods will play a bigger role in one of our most loved dishes.
“More and more people are deciding that meat is no longer the star of the show. The easier and more excitingly delicious it is for people to eat plants, the more likely they are to experiment with adding their own healthy, meat-free twist to traditional meals like a Sunday roast.”
“Our deliveries straight from our chefs to your kitchen, give British homes the opportunity to be adventurous while opening up a range of new, delicious and healthy flavors to enjoy for breakfast, lunch or dinner every day of the week.”
Vegan Sunday roast
The survey was conducted to celebrate the launch of allplant’s Sunday Roast Feast Box.
The two-course, chef-made, roast dinner comes ready-prepared. It takes 45 minutes to cook and retails at £49.99.
The box features a Cranberry and Walnut Loaf as the centerpiece. Other seasonal sides such as Roast Potatoes, Spiced Red Cabbage, Rosemary Roasted Veggies, and Truffle Cauliflower Cheese are included.
For dessert, customers can choose from Tiramisu Cheesecake and Sticky Banoffee Pudding.
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