A new M&S vegan salt beef sandwich is selling is astounding quantities, according to reports.
The Marks and Spencer sandwich features a pretzel-style roll, stuffed with vegan salt beef, and a host of veggies. It costs £3.50.
Articles claim a staggering two sandwiches are being sold per minute – that’s one every 30 seconds.
M&S vegan salt beef
Describing the sandwich, M&S said: “Lunchtime during Veganuary just got exciting!
“Delicious marinated wheat and vegetable protein, with sauerkraut, carrot and spring onion slaw, pickled dill cucumber, mustard dressing, and coconut-based cheese all stacked up on a traditional pretzel roll. YUM!”
‘Best thing ever’
Some have described it as the ‘best thing ever’, with the Mail Online saying others claim they ‘couldn’t believe it wasn’t vegan’.
One Instagram user wrote: “When I say this was incredible, I mean incredible … 10/10.”
Marks & Spencer now offers a huge range of vegan-friendly products, after launching its Plant Kitchen range in January 2019, with more than 60 meals, snacks, and ingredients.
Speaking as the launch was announced, Claire Richardson, who developed the range alongside a team of food experts, said: “Some people think meat-free food is boring but that couldn’t be further from the truth, it’s experimental – and it’s delicious.
“We’ve created a collection that will appeal to everyone – whether you’re a longstanding vegan, want to lead a more flexitarian lifestyle or you love meat but think cauliflower popcorn sounds amazing. It’s all about delicious tasting food first – and plant-based second.”