Reading Time: < 1 minute M&S has won acclaim for its vegan salt beef sandwich
Reading Time: < 1 minute

A new M&S vegan salt beef sandwich is selling is astounding quantities, according to reports.

The Marks and Spencer sandwich features a pretzel-style roll, stuffed with vegan salt beef, and a host of veggies. It costs £3.50.

Articles claim a staggering two sandwiches are being sold per minute – that’s one every 30 seconds.

M&S vegan salt beef

Describing the sandwich, M&S said: “Lunchtime during Veganuary just got exciting!

“Delicious marinated wheat and vegetable protein, with sauerkraut, carrot and spring onion slaw, pickled dill cucumber, mustard dressing, and coconut-based cheese all stacked up on a traditional pretzel roll. YUM!”

‘Best thing ever’

A piece by Mail Online says shoppers have taken to social media to praise the sandwich which launched last week.

Some have described it as the ‘best thing ever’, with the Mail Online saying others claim they ‘couldn’t believe it wasn’t vegan’.

One Instagram user wrote: “When I say this was incredible, I mean incredible … 10/10.”

M&S vegan

Marks & Spencer now offers a huge range of vegan-friendly products, after launching its Plant Kitchen range in January 2019, with more than 60 meals, snacks, and ingredients.

Speaking as the launch was announced, Claire Richardson, who developed the range alongside a team of food experts, said: “Some people think meat-free food is boring but that couldn’t be further from the truth, it’s experimental – and it’s delicious.

“We’ve created a collection that will appeal to everyone – whether you’re a longstanding vegan, want to lead a more flexitarian lifestyle or you love meat but think cauliflower popcorn sounds amazing. It’s all about delicious tasting food first – and plant-based second.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.