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LoveSeitan has unveiled a ‘ground-breaking’ seitan-based vegan roast.

The self-proclaimed ‘UK’s leading seitan manufacturer’ launched the roast ahead of the festive season.

LoveSeitan Roast

LoveSeitan’s vegan roast is soy and palm oil-free and contains healthy nutrients including B12.

The seitan is ‘hand-crafted’ and includes a ‘unique-blend’ of rosemary and sage.

Moreover, the company claim their recipe has a tender texture and ‘enhanced flavour’.

‘Inundated with requests’

Co-founder of LoveSeitan, Steve Swindon claims the product will ‘satisfy all roast lovers’.

He added: “This launch is incredibly special for us. We’ve been cooking up this soy-free roast recipe for a while.

“We’re always inundated with requests from customers to create a vegan roast for the festive season. It’s our pleasure to make this a reality.”

Positive reviews


Popularity is rising for vegan roasts, as more brands announce skyrocketing sales this year. Recently, Tofurky celebrated a milestone after it sold its sixth millionth vegan roast and witnessed ‘astronomical demand’ despite COVID-19.

New data has also found more than half of Brits believe having meat with Sunday roasts will be a thing of the past by 2030.

You can buy the roast on LoveSeitan’s website or from Planet Organic and Whole Foods Market stores across London.

Emily Baker

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.