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LoveSeitan has unveiled a ‘ground-breaking’ seitan-based vegan roast.

The self-proclaimed ‘UK’s leading seitan manufacturer’ launched the roast ahead of the festive season.

LoveSeitan Roast

LoveSeitan’s vegan roast is soy and palm oil-free and contains healthy nutrients including B12.

The seitan is ‘hand-crafted’ and includes a ‘unique-blend’ of rosemary and sage.

Moreover, the company claim their recipe has a tender texture and ‘enhanced flavour’.

‘Inundated with requests’

Co-founder of LoveSeitan, Steve Swindon claims the product will ‘satisfy all roast lovers’.

He added: “This launch is incredibly special for us. We’ve been cooking up this soy-free roast recipe for a while.

“We’re always inundated with requests from customers to create a vegan roast for the festive season. It’s our pleasure to make this a reality.”

Positive reviews


Popularity is rising for vegan roasts, as more brands announce skyrocketing sales this year. Recently, Tofurky celebrated a milestone after it sold its sixth millionth vegan roast and witnessed ‘astronomical demand’ despite COVID-19.

New data has also found more than half of Brits believe having meat with Sunday roasts will be a thing of the past by 2030.

You can buy the roast on LoveSeitan’s website or from Planet Organic and Whole Foods Market stores across London.

Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.