Reading Time: < 1 minute KFC launched its Vegan Burger during Veganuary 2020 - and it was a major sell-out success Credit: KFC
Reading Time: < 1 minute

KFC is bringing its vegan chicken burger back to its UK menu, according to reports.

The fast-food giant first launched the meat-free sandwich in 900 UK stores at the beginning of the year – selling a staggering one million in just one month

However, due to the COVID-19 pandemic, KFC has been running a limited menu which excluded the vegan burger.

In August, 73 eateries welcomed the burger back. But on January 4, 2021, it will be available in 750 stores nationwide.

‘Denied their favorite meat-free treat’

Speaking about the Summer relaunch, a KFC spokesperson said: “Our vegan and flexitarian fans were sadly denied their favorite meat-free treat during lockdown, but now it’s back, and it’s time to celebrate.

“Our kitchen teams have been working hard to adapt to the new safety measures in restaurants, but we reckon now is the right time to unleash one of our fan favorites.”

However, according to Wales Online, the plant-based option will only be available until February 28. 

Controversy

While the burger has sold in huge numbers, it has also divided opinion within the vegan community.

A recent survey carried out by Vegan Food & Living revealed that 57 percent of respondents ‘would never eat at KFC, even if there were more vegan options’.

“You’re still putting money into the coffers of company that makes its primary source of money off of the slaughter of a specific animal…this is just a marketing ploy,” one social media user said.

Plant Based News has contacted KFC UK for comment 

Liam Giliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.