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Impossible Foods has made it into Time Magazine’s ‘100 Best Inventions of 2020’ for its Impossible Pork.
The food-tech giant featured alongside Air Vodka and The Greater Good Fresh Brewing Co Pinter in the Food & Drink category.
Nominations from editors and correspondents around the world go through an online application process. Then, Time evaluated them on ‘factors including originality, effectiveness, ambition, and impact’.
‘Tastes like the real deal’
Nadia Suleman is an Editorial Producer at Time. She wrote the description for Impossible Foods’ listing.
“The world’s most consumed animal protein is pork. Its farming results in a slew of environmental issues, including pollution due to swine waste,” Suleman penned.
“Impossible Foods, which wowed the world with its rendition of a burger in 2015, aims to tackle these issues with [its] plant-based pork substitute.
“… It is made from soy and said to taste uncannily like the real deal.”
Impossible unveiled its pork alternative at the CES tech show in Las Vegas at the beginning of the year.
It hopes the meat analog will help the brand ‘break into’ China – the world’s largest consumers of pork.
Impossible Foods has not announced when the plant-based pork will be available in supermarkets. However, it has said the product will be free from gluten, animal hormones and antibiotics.
More recently, Impossible revealed it is working on a vegan alternative to cow’s milk. The milk does not yet have a name or release date (though some reports are predicting it will be called Impossible Milk).
You can read Time’s full list here