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Impossible Foods has revealed it is working on a vegan alternative to cow’s milk.
The food tech giant – best known for its Impossible Burger – revealed the news during a virtual press conference this week.
The milk does not yet have a name or release date (though some reports are predicting it will be called Impossible Milk).
Impossible Foods milk
According to the company, the new drink looks, tastes, and behaves like cow’s milk. It showed off a prototype during the conference.
Made from plant proteins, it has been created to mix well with other liquids (like coffee), as well as be foamed. It can also used as a direct alternative to cow’s milk in recipes, without the need for other tweaks.
According to Impossible Foods, the product is not necessarily an alternative to plant milks, but rather aimed at consumers who prefer cow’s milk. The product will offer the same flavor, mouthfeel, applications, and texture, but without involving cows.
‘Impossible Investigator project’
Impossible Foods also revealed that over the next year, it will double its research and development team.
It is launching a new scheme called the ‘Impossible Investigator project’ which will encourage world-leading scientists to join the company.
The project will be funded by a chunk of the $700 million investment Impossible has raised this year.