Comment
Print
Vegan meat giant Impossible Foods is debuting its latest product, Impossible Meatballs, in further expansion.
The product is the third new retail product launch within just four months in a “faster than ever” expansion for the company.
Impossible Meatballs are made from a mix of Impossible Burger and Impossible Sausage with its own seasoning blend, packed with 12 grams of protein per serving.
Impossible Meatballs
The product comes frozen and ready-formed, to be added to any meatball recipe. And they boast 30 percent less sodium than leading homestyle animal meatballs.
Moreover, Impossible Foods say its products have a far lower environmental footprint stretching 75 percent less land usage.
Vice president of product and commercialization Ravi Thakkar spoke about the launch in a statement sent to PBN.
They said: “We’re innovating faster than ever and developing our products with qualities that matter most to consumers, including everything from taste to convenience.
“Impossible Meatballs are the latest example of that – giving people a simple, delicious, and sustainable alternative to a family classic.”
Customers can find the product in Walmart stores across the US from this month, at $6.48 per pack. They will be available in additional retailers later this year.
