Hyper-realistic vegan meat brand THIS is launching a Chicken Tikka ready meal.
The company has partnered with plant-based meal delivery service Planty to release the new offering.
‘Marinated chicken tikka pieces’
The dish consists of ‘succulent strips of marinated ‘chicken’ tikka pieces, served with an aromatic blend of spices to make a creamy masala sauce’.
It also features fluffy pilau rice, Bombay aloo, steamed spinach, and toasted almonds.
‘Delicious plant-based creation’
In a statement sent to PBN, Planty said: “We’re super excited to be partnering with THIS for our new delicious plant-based creation. It is crafted by our chefs, as part of our shared mission to help people eat more plants.
“Making the swap, even if it’s just once a week, can make a huge difference to our planet… We hope this encourages even more people to start that journey. We dare you to give this to a meat-eater to see if they notice!”
Hyper-realistic vegan meat
Back in 2019, THIS debuted its ‘unparalleled’ vegan bacon and chicken in the UK.
According to founders Andy Shovel and Pete Sharman, they’re ‘on a mission to shatter meat-eaters’ preconceptions of plant-based food, one rasher or nugget at a time’.
Moreover, they spent two years working with texture scientists and flavorists researching and developing their chicken and bacon products. The duo says their offerings are ‘arguably the most realistic chicken and bacon meat-alternatives in the world’.
Since then, it has raised £3.5 million following the launch of a Seedrs crowdfunding campaign – attracting investment from vegan footballer Chris Smalling.
The Not-A-Chicken Tikka Masala will be available to order on Planty’s website as part of the six, eight, or 10 meal selection