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A Zurich-based sourced revealed to PBN that the fast-food giant is offering the free food to those who download the chain’s app.
The eye-witness said there are so many people queuing up for the animal-free options, that they believe the outlet will soon run out.
Burger King has expanded its meat-free offering in recent times: earlier this month it launched plant-based chicken nuggets in its German outlets* – it is not clear whether these are the same as the nuggets it was giving away in Switzerland today.
Burger King said the launch of the nuggets was in reaction to ‘the trend towards conscious nutrition and a growing number of guests who are increasingly relying on plant-based products’.
Speaking about the nuggets, director Marketing at Burger King Deutschland Klaus Schmäing, said: “Burger King is the first to offer its guests the opportunity to try meat-free chicken. Of course, nobody has to do without the crispy taste experience like the original: ‘Without meat’ means in this case ‘with maximum taste’.
*Speaking to Plant Based News about the plant-based nuggets, a spokesperson for Burger King De. said the product is ‘prepared’ in the same fryer as its meat counterpart.
However, it added that tests from the Fresenius Institute confirms there are no animal products or traces of them after frying.