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Hellmann’s UK has announced the launch of its new bacon-flavored mayonnaise. 

The food giant is also adding chipotle and garlic vegan mayo to its plant-based offerings in time for Veganuary 2021. 

The spreads will be available nationwide from Ocado, Amazon Fresh, and Asda retailers, retailing at £2.50 per jar.

Hellmann’s announced its ‘Baconnaise’ after commissioning a survey that revealed 84 percent of Britons self-identify as bacon-lovers. A third of participants also said bacon has ‘tempted them to break their Veganuary vow’. 

‘Bacon cravings’

According to Wales Online, senior marketing manager at Hellmann’s UK & Ireland Rachel Chambers said: “We know just how bacon-hungry our nation is, so we figured we couldn’t hide this one from our British fans any longer…

“We’re like pigs in mud with our new Baconnaise, and the just-as-tasty Chipotle and Garlic spreads. We can’t wait for UK consumers to taste it for themselves – especially at a time when the bacon cravings might be hitting the most.”

Vegan Mayo

Hellmann’s UK debuted its first vegan alternative to mayonnaise back in 2018 – in response to the increasing demand for plant-based products.

The product is soya bean oil-based, and uses maize starch instead of eggs – it is also free from artificial colors and flavors. 

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.