Heinz has launched a vegan bundle of its new products as they have sold so well since their release earlier this month.
The food giant created plant-based versions of its salad cream and mayo, in various flavors including chili and garlic.
Heinz to home
Heinz to home is a delivery service that the company launched last April in response to the COVID-19 pandemic. Its aim was to ensure that people could easily get hold of Heinz products despite shopping issues.
The new Heinz Vegan Bundle is available from the service now. It costs £11 + P&P £3.50, with delivery taking two to three days.
It features one Heinz Vegan Salad Cream (400 ml), four Heinz Beanz cans (415g), one Heinz [Seriously] Good Vegan Mayo (400 ml), one Heinz [Seriously] Good Vegan Chilli Mayo (220 ml), and one Heinz [Seriously] Good Vegan Garlic Aioli Mayo (220 ml).
Heinz vegan bundle
In a statement sent to Plant Based News, María Pérez de Ayala, Heinz Sauces Brand Manager, said: “Yes, Veganuary 2021 just got even easier!
“Our plant-based Heinz goodies have gone down a storm with the record number of people undertaking Veganuary this year. So launching a new vegan Heinz To Home bundle, which gives them direct access to both our new and existing vegan varieties, feels like a no-brainer.
“And we are so excited to be introducing new Heinz [Seriously] Good Vegan Chilli Mayo and Heinz [Seriously] Good Vegan Garlic Aioli Mayo exclusively on Heinz to Home too, giving vegans access to these exciting new varieties, even in lockdown. We really hope we can help make this Veganuary the best one yet.”
Veganuary record sign-ups
One reason Heinz launched its vegan bundle was to cater to the record number of participants in this year’s Veganuary. So far, more than 540,000 people have signed up. More are expected to sign the month-long pledge by the end of January.
Veganuary was conceived by husband and wife team Matthew Glover and Jane Land at their kitchen table. It had its first outing in 2014. Around 3,000 people took part.
Since then, more than one million people have officially signed the global pledge (which supports people to try a vegan diet throughout January and beyond). Market research company Kantar believes 10 times that number have taken part unofficially.